Jade joined the Funeral Industry in 2013. Her background in healthcare as a nurse, with A&E and cardiology experience, has helped mould her naturally analytical and precise leadership style. She trained as a funeral director , gaining the nationally recognised NAFD Diploma in Funeral arranging, for which she was awarded the highest marks in the whole country. In 2017, Jade joined the family business while pursuing a Masters in Business at Warwick University, again earning one of the highest marks with a distinction. Since being appointed as Managing Director in 2020, Jade has won the company a grant worth £1M, launched 5 new vehicles, introduced new processes and systems, all of which have led Wilcox to claim the International Quality Awards in 2022. Jade has also recently been selected as a finalist for the National Business Women's Awards 2022. Jade is devoted to her family both at work and at home.