Wilcox Limousines

Meet Our Team

Meet our well-seasoned team. Family run and team-work driven to unlock innovation and creativity.  Sustained largely by dynamic, talented and ardent shop floor workers.

Jade Wilcox

Managing Director
Jade joined the Funeral Industry in 2013. Her background in healthcare as a nurse, with A&E and cardiology experience, has helped mould her naturally analytical and precise leadership style. She trained as a funeral director , gaining the nationally recognised NAFD Diploma in Funeral arranging, for which she was awarded the highest marks in the whole country. In 2017, Jade joined the family business while pursuing a Masters in Business at Warwick University, again earning one of the highest marks with a distinction. Since being appointed as Managing Director in 2020, Jade has won the company a grant worth £1M, launched 5 new vehicles, introduced new processes and systems, all of which have led Wilcox to claim the International Quality Awards in 2022. Jade has also recently been selected as a finalist for the National Business Women's Awards 2022. Jade is devoted to her family both at work and at home.

Louis Wilcox

Sales Director
Louis has a holistic understanding of the exigencies of the funeral industry. In 1991, Louis adopted the role of a Funeral Director. Seven years later, he joined his father Peter at Wilcox Limousines as a sales representative. In 2011, Louis took on the role of Sales Director. Louis is a passionate car enthusiast, and can be found at car shows on the weekend.

Leila Wilcox

International Sales
Leila, Paul Wilcox’s daughter, joined the company in 2013 initially as a consultant helping to build a new website. This quickly materialised into Leila joining the company full time. Her previous experience of founding, running and selling her own businesses was indispensable. Leila helps with all aspects of the family business with a focus on sales.

Paul Wilcox

Paul Wilcox, winner of the 2022 SEIB Lifetime achievement award, followed his brother Peter’s footsteps joining the family business in 1971, and jointly taking the reins from their father Bill. Paul started in sales and marketing, progressing to CEO and is currently Chairman of Wilcox Limousines. Similarly to his nephew Louis, Paul is a car aficionado: he appreciates renovating classic vehicles and bestowing them a second life. When he is not in boardroom meetings you can find him sailing with his wife.

Malcolm Brooks

Southern Sales Manager
In 2011, Malcolm joined the company as Southern Sales Manager. Over the years, he has built long-lasting relationships with his customers. It is not uncommon for Malcolm to go the extra mile in anything he is passionate about. In his spare time, Malcolm enjoys spending time with his family and volunteering for his local junior rugby club. 

Neil Carruthers

Northern England & Wales Sales Manager
Like many of the Wilcox family members, Neil followed in his fathers’ footsteps and joined Wilcox Limousines in 2022. Neil is now the Northern Sales Manager for Wilcox.

Geraint Rogers

Head of Aftercare / Bentley Project Manager
In 1999, Geraint took on an electrical apprenticeship with a company building double decker buses. Alongside his apprenticeship, Geraint went to college where he studied city and guilds in digital electronics, maintenance electrics and high voltage installation. In 2007, Geraint joined Eagle Specialist Vehicles (Now owned by Wilcox Limousines) as an Electrician / Mechanical fitter. Over the years, he worked his way up to Development Coordinator, Aftercare Coordinator and now is Head of Aftercare and Bentley Project Manager. With his many years of experience, Geraint took on the biggest challenge of his career, to develop new higher quality vehicles using original methods cutting down the processes of building vehicles to half the time.

Amy Picton

Head of Marketing
In 2016, Amy took on a 3 month agency administration role with a recycling company. Amy ended up staying with the company for a further 2 years while she took a level 2 customer service course. In 2018, Amy joined Wilcox as a manufacturing administrator leading on to the level 3 business administrator course. Upon completing the course, she joined the Marketing department in 2020. 

Leila Ben Slimane

International Sales & Marketing
As a multilingual marketing expert, Leila joined the Wilcox team in 2018 as a Translator. Over the years, her role has blossomed to cover all aspects of marketing from strategising to building websites. Her background in Business Administration focussed on Marketing and International Political Economy has boosted her great market awareness, creativity in creating campaigns, and rich interpersonal skills. Particularly, she thrives in event organisation and videography. Her love for adventure has exposed her to diverse cultures she derives inspiration from.

The Original Talents

William Wilcox

William, known as Bill was born in Bracknell in 1919 and showed an entrepreneurial flair from a young age. A natural born sales man his first job was a Hot & Cold Man which in those days was a tough sales job for a 15 year old.

May Wilcox



Travelling from her home in Wales aged just 14 to Warfield, working in a large Manor House, May was always going to create a success of her life. Anyone who knew Wilcox Limousines credit May for her constant drive & determination creating the business into the success it is today.

Peter Wilcox

Former Sales Director
The eldest son, Peter joined the business in 1969, taking over as Chairman in 1975 as Bill retired. Peter oversaw the finance, manufacture negotiations, administration and logistics before passing away in 2011